“Ambition is the path to success. Persistence is the vehicle you arrive in.” (Bill Bradley)
As a global society there is a huge gap between current practice and a sustainable practice. To overcome this gap, substantial ambitions are needed. The gap is simply too large to overcome with efficiency improvements alone. In light of this challenge, you have probably come across a number of organisations that have translated their ambitions into measurable targets:
- CARBON NEUTRAL (ZERO CARBON)
- WATER NEUTRAL
- ZERO EMISSIONS
- ZERO ENERGY
- ZERO FOOTPRINT
- ZERO WASTE
All these strategies have one thing in common: they have to be based on life cycle thinking in order to be effective. Otherwise we risk merely shifting environmental impacts from one place to another, rather than solving them.
start2see has the experience to put you on the right path towards a sustainable future. We quantify environmental impacts and benefits, which allows our clients to manage them effectively. Don’t expect to get to ZERO straight away. But if you set your ambitions high, who knows what could happen…
Contact us to discuss how you can start the journey towards sustainability.