Marketing

Do you want your customers to be informed about your product’s credentials? (Or would you rather wait until the competition does it for you?)

Do you want stakeholders to know the exact benefits of the environmental improvements your company is making?

If you want to communicate about environmental performance of your products, and don’t want to risk being accused of Greenwash, you need to take into account the full life cycle of things.

start2see can assist you on a range of topics related to communicating your product’s or company’s environmental performance. Contact us for more information.

Sincere about environmental benefits? Avoid Greenwash.

• Read more about the Seven Sins of Greenwash.
• In Australia, the ACCC Trade Practices Act 1974 can be used against organisations that use misleading claims. The ACCC has published some interesting documents to help people dealing with environmental marketing:
  • Green Marketing and the Australian Consumer Law.
  • Carbon Claims and the Competition and Consumer Act.