start2see is an environmental consultancy specialising in life cycle thinking and life cycle assessments. Based in Melbourne, start2see was created by Rob Rouwette.
start2see refers to the information being uncovered when undertaking Life Cycle Assessment (LCA). LCA lets you see beyond your horizon (organisation / product boundaries); a whole new viewpoint that uncovers new opportunities.
start2see also refers to the initiation of change. As environmental pressures are growing, change is needed for society to become sustainable. Full life cycle impacts need to be taken into account if we want to understand how we affect sustainability and how we can make better environmental decisions that will take us in the right direction.
To increase the uptake of life cycle techniques through project consulting, coaching, training and co-operation. Ultimately, start2see is about embedding Life Cycle Thinking in decision making processes.